POLICY FORUM
11 December 2020
Pacific media is set to be one of the core avenues of competition between Australia and China in the region, Denghua Zhang and Amanda H A Watson write.
In recent years, China has both used its own media outlets and engaged with Pacific media organisations to ‘tell the China story’ in the region. As China becomes a major player in the Pacific, it is important to compare its media strategy with Australia’s.
Engaging with its partner countries’ media sectors is high on China’s agenda. At its 2018 national conference on publicity and ideological work, Chinese President Xi Jinping stressed that China would step up external efforts to ‘tell Chinese stories well’ and ‘make the voice of China heard’.