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How a digital makeover in tough times drove Sephora s customer engagement
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Salesforce Live - ensuring customer transparency at insurance claims firm Sedgewick Repair Solutions
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Salesforce Live - rebranding for a Netflix-style data-driven customer experience at Abrdn
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Salesforce Live - the skills challenge ahead for the Vaccine Economy
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Details 29 June 2021
Well the next big thing, according to best-selling author and marketing guru, Seth Godin, speaking at the recent Salesforce Live: Asia 2021 conference, is already here. In fact, it has been here for 20 years. It is the incredible ability to reach the people who want to hear from you, in a way they want to hear from you.
“This was impossible 20 years ago and now it is our future,” he said. He added that marketers today are the vanguards of change, and right now, marketers are fighting a revolution.
“Revolutions destroy the perfect, and then they enable the impossible and right now something impossible is happening, and it is not perfect for us – and definitely not for many of us in the marketing community.”