Press Release – JCDecaux
Excitement is building for the long-awaited Tokyo 2020 Olympic Games and Kiwi sporting fans will be right amongst the action, as JCDecaux and the New Zealand Olympic Committee continue their long-standing partnership.
As the exclusive Out-of-Home Partner for the New Zealand Olympic Team during the Tokyo 2020 Olympic Games, which officially kick off in Japan on 23 July and run until 8 August 2021, JCDecaux will be generating support for the Kiwi Olympic hopefuls. A large-scale Out-of-Home campaign will see several dynamic creative executions broadcast across a selection of JCDecaux’s most impactful Digital Large Format touchpoints.
JCDecaux has worked with Dentsu to utilise its digital outdoor management platform D4, to provide the latest event and athlete news from Tokyo, live medal tallies and messages from fans and supporters, all dynamically created and delivered in real time across New Zealand.
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