Inman Connect
Within minutes of Zillow’s announcement Wednesday that it is acquiring showing management and analytics company ShowingTime for $500 million, dozens of real estate agents began weighing in to express frustration with the deal, as well as concerns about what it means for their data.
Ed Bohrer
Ed Bohrer, a Coldwell Banker broker in Libertyville, Illinois, was among them. Bohrer told Inman that in the past he has used ShowingTime to manage appointments with clients, but that he now plans to abandon the platform.
“I won’t use it now,” Bohrer said. “When I put in my listings, I’ll have people call me or text me directly. It’s going to be more work for me, but I will not use it now.”