June 11th, 2021 By David Knox Make a commentFiled under: News,
2021
State of Origin Game 1 has achieved the highest ever Live Broadcast Video on Demand audience at 280,000, up +56% Year on Year.
This equates to 32.4 million minutes (+60% YoY) and 776,000 stream starts (+36% YoY).
This follows the game attracting 1.91m metro viewers, plus 797,000 in Regionals.
Brent Williams, Nine’s Director of Sport, said: “We’re thrilled that so many viewers tuned into last night’s broadcast of
State of Origin across both Nine & 9NOW. At its peak, more than 3 million Australians were watching this great rivalry play out on our linear broadcast, making it the most watched program of the year and an increase of 13% on last year’s game one.”