28 Black and Latino Publishers Selected to Participate in the GNI Ad Transformation Lab Jan 22, 2021
By Stacy M. Brown
The participating publications of the GNI Ad Transformation Lab include: Afro-American Newspapers, Al Día en América, Blavity News, The Cincinnati Herald, The Dallas Examiner, El Latino, The Houston Defender, Houston Forward Times, Impacto Latino, La Mega Media Cleveland, La Noticia, La Opinion, The Los Angeles Sentinel, Michigan Chronicle, The Mississippi Link, Noti Bomba, Post News Group, Our Weekly Los Angeles Newspaper, The Philadelphia Tribune, Precinct Reporter, Prensa Arizona, QCity Metro, The Sacramento Observer, The Seattle Medium, Texas Metro News, The Tri-State Defender, Vida Newspaper and Westchester Hispano.
The Google News Initiative, in partnership with the Association of Alternative Newsmedia (AAN), the National Association of Hispanic Publications (NAHP), and the National Newspaper Publishers Association (NNPA), today kicked off the GNI Ad Transformation Lab: a six month program to help Black and Latino news publishers in the U.S. and Canada advance their advertising strategies and grow digital revenue. We’re proud to announce the 28 organizations selected to participate in the program, which includes publishers from 14 states across the country.
Over the course of the program, each publisher will receive coaching to address their organization’s path to business growth, including improving digital publishing tools and advertising capabilities and developing new digital skillsets. Participating publishers will develop and clarify their digital content and distribution strategy, optimize their websites, improve their digital advertising and programmatic capabilities, and act on these improvements to attract more advertisers and generate incremental revenue streams. The Lab will also promote collaboration and shared learning across the cohort of publishers.
Sacramento OBSERVER is one of 28 Black & Latino Publishers Selected to Participate in the GNI Ad Transformation Lab — The Sacramento Observer sacobserver.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from sacobserver.com Daily Mail and Mail on Sunday newspapers.