When Chief Master Sgt. Michael Johnson got the call to report to Headquarters
Air Force Recruiting Service as part of the early push toward Total Force recruiting, he faced many of the typical questions a Reserve Airman faces when working with the active duty.
“Originally, a lot of the active-duty Airmen thought I was a traditional Reservist and didn’t know about (Active Guard Reserve) status,” said Johnson, AFRS chief of strategic marketing. “Once we were all educated and started to learn the different requirements, Mr. Barry Dickey (AFRS director of strategic marketing), who has many years of leadership experience, made sure we were all equally important. We were able to compare best practices from the Reserve and active duty as we laid out the Total Force strategic plan.”
U.S. Air Force Thunderbirds to fly Forrest Griffin, a former UFC champion and member of the UFC Hall of Fame.
“The UFC and its fighters are huge supporters of the military and have a very strong presence on social media,” said Master Sgt. Daniel Bedford, AFRS national events program manager. “We sponsor UFC with a special focus on Special Warfare, a very difficult area to recruit. UFC and Special Warfare share many of the same characteristics.”
Since the UFC has a sizable social media following-28 million on Facebook, 17.7 million on Instagram, 8.1 million on YouTube and 7.3 million on Twitter-flying Griffin provided a chance to share his experience with the Air Force to a large audience.
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