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ATSG launches brand realignment
Submitted article
WILMINGTON Air Transport Services Group has launched a brand realignment unifying the company’s spectrum of aviation businesses. The visual designs reflect the ability of the ATSG team to deliver on their brand promise with resilience, flexibility, and integrity.
The slant of the letters represents the action and energy inherent in the company’s mindset, while the color palette of red, black, gray, and white is bold and tenacious like the solutions-focused approach that allows customers’ opportunities to take flight.
This brand transition represents ATSG’s pioneering business strategy and reflects its 360-degree promise to help customers rise beyond their challenges and grow in their success.
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