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Marshall Motor Group has agreed to sponsor three professional darts players for the 2021 season, while online used car sellers heycar and Cazoo have confirmed sponsorships of the FA Cup on BT Sport and international snooker.
Throughout the year, recently crowned PDC World Champion, Gerwyn “Iceman” Price, Two-time World Championship Finalist Simon “The Wizard” Whitlock and one of the sport s emerging stars and 2020 International Darts Open winner, Joe “The Rockstar” Cullen (pictured) will carry prominent Marshall branding on their competition shirts as part of the AM100 group s deal.
Heycar’s partnership with will expose it to millions of passionate football fans who follow their team’s fortunes in the football s oldest cup competition.
The 2020/21 William Hill World Darts Championship enjoyed record-breaking viewing figures around the globe.
This year s World Darts Championship saw Gerwyn Price claim the Sid Waddell Trophy during a unique event which saw crowds only admitted for the opening night before the remainder was staged behind closed doors.
That, though, failed to stop the drama with a host of sensational matches, sudden-death legs and outstanding performances during the tournament.
UK coverage on
Sky Sports was broadcast through the dedicated Sky Sports Darts channel across the 16 days, with their bumper viewing figures including a 1.25 million peak and an average of one million viewers for the final.
What time is the World Darts Championship final and what channel is it on?
And all you need to know about tickets for the 2021/2022 PDC William Hill World Darts Championship
Updated
Gary Anderson will be looking to win his third PDC World Darts Championship when he takes on Gerwyn Price in the final at Alexandra Palace on Sunday, January 3 (Image: Luke Walker/Getty Images)
Gary Anderson and Gerwyn Price will take to the stage at the Alexandra Palace for the final of the PDC William Hill World Darts Championship in what fans will be hoping will go down as a classic.
Van Gerwen reflects on Chisnall defeat following Ally Pally exit
Michael van Gerwen has vowed to bounce back from his William Hill World Darts Championship exit to Dave Chisnall.
The Dutchman saw his bid for a fourth World Championship title ended by an outstanding Chisnall performance on New Year s Day, as the Morecambe man inflicted a stunning 5-0 defeat on the top seed.
Van Gerwen s average of 98.29 was his lowest of the tournament, and his 7/16 checkout ratio was also his lowest percentage as Chisnall punished the world number one in a ruthless display.
The defeat was Van Gerwen s first to Chisnall in 28 meetings, and also leaves his position as world number one in jeopardy, with Gerwyn Price able to take over atop the PDC Order of Merit if he scoops the £500,000 title on Sunday.
2020/21 William Hill World Championship Semi-Finals pdc.tv - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from pdc.tv Daily Mail and Mail on Sunday newspapers.