Personalization and automation, two of the hottest buzzwords in the lexicon of CRM practitioners, are all the rage for marketers these days. But only 14 percent of organizations are using artificial intelligence or machine language to automate their marketing campaigns. A survey by Rackspace Technology reveals that the majority of organizations worldwide lack the internal resources to support these high-powered CRM initiatives.
Mar 24, 2021 5:00 AM PT
Personalization and automation, two of the hottest buzzwords in the lexicon of CRM practitioners, are all the rage for marketers these days. But only 14 percent of organizations are using artificial intelligence and/or machine language to automate their marketing campaigns.
A global survey Rackspace Technology conducted in January reveals that the majority of organizations worldwide lack the internal resources to support these critical high-powered CRM initiatives.
Rackspace, a multicloud technology solutions company, sought the status of AI/ML use in marketing in its survey Are Organizations Succeeding at AI and ML? conducted in the Americas, APJ, and EMEA regions of the world.
Mar 24, 2021 5:00 AM PT
Personalization and automation, two of the hottest buzzwords in the lexicon of CRM practitioners, are all the rage for marketers these days. But only 14 percent of organizations are using artificial intelligence and/or machine language to automate their marketing campaigns.
A global survey Rackspace Technology conducted in January reveals that the majority of organizations worldwide lack the internal resources to support these critical high-powered CRM initiatives.
Rackspace, a multicloud technology solutions company, sought the status of AI/ML use in marketing in its survey Are Organizations Succeeding at AI and ML? conducted in the Americas, APJ, and EMEA regions of the world.