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Together Through Life
Jun 1, 2021
It was a routine activity dining indoors at a local trattoria that marked a sea change in my family’s behavior during the past 16 or so months.
Warmed by the wood-fired oven on a blustery, late spring evening, I sat back and took in the scene. Couples sat at the zinc-topped bar, giving the other clusters of patrons some elbow room. A skilled bartender alternated between filling drink and takeout orders. And more than a few customers greeted the burly proprietor with fist bumps and boisterous words.
I’ve missed this routine, a regular activity for millions of American families: the “Friday feeling” as parents and kids ring in the weekend by stepping out for pizza from a local favorite, with perhaps a well-earned adult beverage for mom and dad.
Marketing Leadership in a Digital World
Using these five strategies will keep your business on a course for success
Author:
Jun 1, 2021
For marine industry marketers, the pandemic was a game-changer. The lack of in-person events, trade shows and personal communication eliminated many traditional channels from the marketing mix, and the focus quickly shifted to digital solutions.
Businesses rapidly accelerated their digital transformation efforts, and digital strategies for sales and marketing initiatives were thrust to the forefront. Regardless of digital maturity level prior to the pandemic, marketers looked to a variety of digital tools (such as paid search, paid social media, email marketing, virtual trade shows and more) to reach customers. This shift underscored the importance and effectiveness of digital channels in reaching consumers.
Jun 1, 2021
As the percentage of the population getting vaccinated against Covid-19 continues to increase in the United States and around the world,
Soundings Trade Only reached out to stateside and international show directors and administrators to discuss plans for 2021 and 2022.
Andrew Doole is president of the U.S. Boat Shows division of London-based Informa Markets, which owns and operates international boat and yacht events. Doole leads the daily operations and oversees the production, government relations, partnerships, sales and overall strategic direction of Informa Markets’ Florida-based boat and yacht shows.
Anne Dunbar is show director of the International BoatBuilders’ Exhibition and Conference. A lifelong boater from Connecticut, Dunbar joined IBEX in 2001 as sales and marketing manager and has served in the role of show director since 2012.
Bay Bridge Boat Show Sells Out
Author:
Apr 28, 2021
Attendance was sold out at last week’s Bay Bridge Boat Show in Annapolis, Md., producer Annapolis Boat Shows
Annapolis Boat Shows worked with county and local health officials on safety protocols for the show. Face coverings were required, attendance was spread over the four days to help avoid overcrowding, PPE and hand-washing stations were available, and surface cleaning was non-stop, according to the announcement.
“Our objective was to work toward … producing outdoor events that are not only safe, but also economically productive for the exhibitors and local community. We feel we have succeeded on all fronts,” said Paul Jacobs, Annapolis Boat Shows president.