New international representation, partnerships and insights position the nation’s capital to welcome overseas visitors
Washington, DC) - Destination DC (DDC) today announced efforts to continue driving overseas visitation to Washington, DC, in partnership with new representation in key markets: China, Australia and India, as well as a continued relationship with its agency of record in the United Kingdom.
In 2017, the nation’s capital welcomed a record 22.8 million total visitors, up 3.6 percent over 2016. Of those visitors, DC saw 20.8 million domestic (up 4.2 percent) and 2 million overseas (up 1.3 percent). Due to revised data from the U.S. Department of Commerce released in late 2018 dating back several years, there have been shifts in some of DC’s top overseas markets.
Find Date-Worthy Deals, 100+ Romantic Itineraries and 28 Romantic Places on datenightsdc.org
(Washington, DC) – For the ninth consecutive year Destination DC (DDC) hosts Date Nights DC, a consumer marketing program promoting easy-to-plan romantic getaways in Washington, DC throughout February. The official marketing organization for the nation’s capital, DDC aims to drive visitation during this traditionally slow travel season by bundling sweetly-priced deals from District hotels, restaurants, attractions and tours with easy-to-follow date itineraries. The 2018 campaign reaches regional consumers in greater Washington, DC; Baltimore, MD and Richmond, VA through print, digital and television ads, social channels and a consumer blitz on Feb. 1, 2018.
Washington, DC Offers Two-Day Stopover Program for UK Market for Second Year Following a successful pilot stopover program for UK travelers in 2018, Destination DC expands the program for UK leisure visitors to the Washington metropolitan area
(Washington, DC) – As the result of a successful pilot stopover program last year, Destination DC expands the stopover program this year in the UK, as well as three additional markets – the Netherlands, Switzerland and China. In 2018, Destination DC launched a pilot stopover program for UK visitors, which included a stop in Washington, DC for two nights on their way to another destination, a major value-added benefit meant to extend length of stay. Consumers in the UK can book the stopover program via Trailfinders now through Friday, May 3, for travel from June through September 2019.
Destination DC Collaborates with Cathay Pacific Airways and Washington Dulles International Airport on Nonstop Service to Hong Kong
(Washington, DC) - Destination DC (DDC), the official marketing organization for Washington, DC, is proud to collaborate with Cathay Pacific Airways and Washington Dulles International Airport on the new nonstop service from Dulles International Airport to Hong Kong beginning September 16, 2018.
“In Washington, DC, we are happy to host millions of tourists every year, and with the addition of these nonstop flights, we look forward to welcoming more travelers and business from Hong Kong and across Asia,” said Washington, DC, Mayor Muriel Bowser. “Tourism plays a vital role in supporting local businesses and creating jobs for our residents, and it has helped make DC’s economy one of the strongest local economies in the country. These flights are a tremendous opportunity to build on our progress and expand our reputation as one
China is the city’s top overseas market with 302,000 visitors in 2017
(Washington, DC) Destination DC (DDC), the official destination marketing organization for Washington, DC, will host a sales and media mission in China from March 11-15, 2019 to promote DC’s new tourism offerings to its top overseas market. Traveling with key partners, the delegation will visit Beijing, Shanghai and Guangzhou to showcase a diverse U.S. capital city to top travel agents and consumer media.
China continues to be DC’s strongest market with 302,000 Chinese visitors in 2017 spending $655,728,533. With a 10 percent market share of China’s visitors to the U.S., one out of every 10 Chinese visitors to the U.S. visited Washington, DC.