Lancome and CDFG go digital-first for Lunar New Year in Hainan
Lancome Travel Retail Asia Pacific and
China Duty Free Group (
CDFG) marked the Lunar New Year with a digital-first campaign in
Hainan this year.
Sanya Edition Hotel and the
Haikou Riyue Plaza Duty Free Shop, supported by online engagement for shoppers.
The engagement featured the brand’s popular Let’s Reset for a Blooming New Year campaign, with retailtainment at the two pop-ups directing shoppers to the Lancôme e-commerce site as well as to the outlet at CDFG’s
Sanya Duty Free Shopping Mall.
Lancôme Travel Retail Asia Pacific General Manager Stevie Wong said: “We are pleased to unveil the Lancôme Lunar New Year 2021 pop-up in partnership with China Duty Free Group – an exceptional collaboration to bridge travellers’ online and offline beauty experience, bringing the Lancôme spirit to millions of Lancôme fans who may not be able to travel this season.
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