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Victoria Estella Perry Named Brand President of Petal + Pup Philip Scarff to Remain Onboard to Ensure a Smooth Transition SAN FRANCISCO (BUSINESS WIRE) a.k.a. Brands (the “Company”; “a.k.a.”), a global platform that is pioneering a new approach to direct-to-consumer fashion, today announced the appointment of Victoria Estella Perry to Brand President of Petal + Pup, effective August 3, 2021. In this role, Perry will lead the strategic growth of the Australian-based, digitally native brand, focused on young women’s fashion. Perry will be based in San Francisco and will report to Jill Ramsey, Chief Executive Officer, a.k.a. Brands.

United statesSan franciscoEstella perryPhilip scarffTiffany henryJill ramseyGap incCategory developmentBrands the companyMerchandising solutionsPottery barnBusiness developmentRemain onboardSmooth transitionVictoria estella perryBrand president