Lorna Jane pay $5 million over false ‘anti-virus activewear’ claims Monday, 26 July 2021 11:26 Lorna Jane pay $5 million over false ‘anti-virus activewear’ claims Featured Lorna Jane website advertising: ACCC
The Lorna Jane womens activewear manufacturer and retailer has been ordered by the Federal Court to pay $5 million in penalties for making false and misleading representations to consumers, and engaging in conduct liable to mislead the public in connection with the promotion and supply of its LJ Shield Activewear.
The competition watchdog, the Australian Competition and Consumer Commission (ACCC) said in a statement on Monday that misleading representations were made by Lorna Jane on in-store signage, on its website, on Instagram, in emails to consumers and in media releases.
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Lorna Jane hit with $5 million fine over LJ Shield claims
By Imogen Bailey | 23 July 2021
Lorna Jane has been hit with a $5 million fine from the Australian Competition and Consumer Commission (ACCC) for making false and misleading claims about its LJ Shield activewear.
Lorna Jane admitted that, between 2 and 23 July 2020, it falsely represented to consumers that its LJ Shield Activewear eliminated , stopped the spread and protected wearers against viruses including COVID-19.
The misleading representations were made on in-store signage, on its website, on Instagram, in emails to consumers and in media releases.
ACCC chair Rod Sims said the fine represents the serious nature of the business conduct.