Only a matter of time : Industry reacts to Lloyds £390m Embark deal professionaladviser.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from professionaladviser.com Daily Mail and Mail on Sunday newspapers.
Abrdn rebrand: Clients may think advisers have punched a typo
Content by subject
Professional Adviser hosts must-attend events for the financial adviser sector.
The success and reach of the brand has enabled us to deliver a series of market-leading events, including our popular breakfast briefings, awards and conferences.
Download and use the apps
Access your subscription from outside of the office
Get relevant news and insight straight to your inbox A vowel please, Carol
The Abrdn brand, which the firm said is pronounced as Aberdeen , will be accompanied by a new visual identity from this summer and progress throughout 2021.
Financial advisers and commentators do not seem too impressed with the Standard Life Aberdeen (SLA) rebrand, with many suggesting the new name will only confuse investors.