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May 24, 2021 10:58
Sanitarium’s Weet-Bix has released a new campaign, ‘Feed the Belief’ encouraging the next generation of ‘Weet-Bix kids’ to follow their aspirations.
The campaign, which comes via Special Group Australia, presents a new brand positioning, as “more than just a popular breakfast choice amongst parents and children”, hoping to “fuel the big ambitions and dreams of young Australians with Weet-Bix”, according to a statement.
Sanitarium Health Food Company head of marketing, Jessica Manihera, said: “Weet-Bix has always been the embodiment of both our kids’ and country’s sense of invincible belief. Whatever it is Aussie kids are dreaming of, Weet-Bix is the wholegrain goodness to fuel it.”
Sanitarium Weet-Bix is aiming to inspire the next generation of Weet-Bix kids by fueling their aspirations in its latest brand campaign ‘Feed the Belief’ created in partnership with Special Group Australia.
March 16, 2021 9:57
The signature crunch of Smith’s chips is enough to draw people from all walks of life together over one bag of snacks.
A new campaign from Clemenger BBDO Sydney introduces the brand platform ‘You can’t resist the call of Smith’s’. The film depicts two hikers attracting enough help to scare away a bear with just one bite of a Smith’s chip.
It is the biggest investment from Smiths in its brand equity in three years
“We’re excited to launch this new brand platform and we couldn’t resist saying yes to the playful, engaging nature of the spot. It really captures just how irresistible Smith’s chips are in bringing Aussies together,” said Alessia Taddei, Smith’s senior marketing manager.