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Autotrader launches new Feel like A Car person campaign via Saatchi & Saatchi

July 13, 2021 10:35 For many, buying or selling a car can be daunting, especially if you don’t know a lot about cars. In its latest campaign, created by Saatchi & Saatchi Australia, Autotrader demonstrates how it makes it easier for Australians to make one of the largest purchases of their lives, with access to auto price guidance, car history, and easy-to-find contact information that will help people feel less like a novice once they begin the process. Shot by director Tim Green from Good Oil, the ‘Feel Like A Car Person’ campaign delivers on the theory that with the right kind of help, anyone can become a “car person”, even an out-of-his-depth woodsman that has lived an isolated life in the wilderness.

Autotrader launches new Feel like A Car person brand platform via Saatchi & Saatchi

July 13 2021, 9:31 am | BY Ricki Green | 20 Comments Buying or selling a car can be daunting, especially if you don’t know a lot about cars. In its latest campaign via Saatchi & Saatchi Australia, Autotrader demonstrates how it makes it easier for Australians to make one of the largest purchases of their lives, with access to auto price guidance, car history, and easy-to-find contact information that will help people feel less like a novice once they begin the process.   Directed by Tim Green from Good Oil, the ‘Feel Like A Car Person’ campaign delivers on the belief that with the right kind of help, anyone can become a car person even an out-of-his-depth woodsman that has lived an isolated life in the wilderness.

unko + VANDAL bring to life director Stef Smith s Weather Girl using Epic Games Unreal Engine

February 2 2021, 12:05 pm | BY Ricki Green | 9 Comments unko was recently commissioned by international juggernaut Epic Games, maker of the realtime gaming engine Unreal Engine, to create a 5-minute short film as part of the nationwide Unreal Engine Short Film Challenge.   Shot in a single day with the support of Screen NSW and Epic Games, Weather Girl has been named as one of the Top 5 films in the Australia wide competition. Given a mere six weeks to write, prepare, film and post-produce, unko producer Belinda Dean and director Stef Smith turned to creative technology company VANDAL to assist with Unreal Engine’s virtual production technology.

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