The story of a family company is rarely a narrative in a straight line.
The Linwoods we see today, which produces a range of healthy seeds, nuts, and berries, was born after its managing director John Woods suffered a health problem in 1996.
The Armagh-based company has roots that go a lot further back. In 1965 as it started out as a small shop and it is now run in its third generation of the founding family.
Over the years it has grown to include a haulage, bakery and dairy business.
“Between 1969-75 I started a transport [business]. Drawing to all parts of Europe, mostly drawing meat from Ireland,” says Woods, who is now approaching his 80th birthday.
Supermarkets are not good at developing brands, they are very good at selling brands
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