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Sentosa splits marketing team in two, promotes new director of brand and marketing comms Details 13 April 2021
Sentosa Development Corporation (SDC) has split its marketing and experience team into two separate divisions: the marketing and guest experience division, and the business and experience development division. The new marketing and guest experience division is led by its former director, brand, marketing and communications, Mira Bharin, who has since been promoted to divisional director, marketing and guest experience. In her current role, Bharin (pictured) spearheads the drive for the “One Sentosa” brand experience and service mindset, to build lasting and meaningful guest memories through outstanding service and brand experience.
Sentosa hunts for new deputy director of brand and marketing Details 01 April 2021
Sentosa Development Corporation (SDC) is looking to hire a new deputy director of brand and marketing. In a LinkedIn job post, SDC said the appointed individual will be tasked to define and establish the mid to long-term branding and marketing strategies aimed at driving Sentosa’s brand growth locally and regionally. He or she will need to ensure that all marketing efforts rolled out aligns with Sentosa’s goals and values.
The appointed individual will also have to drive growth in guest visitation and spend metrics, as well as develop and execute integrated marketing campaigns and initiatives across all relevant marketing channels. Additionally, the individual has to ensure a consistent holistic brand experience for guests across different platforms (online, offline, and on-island), and is tasked to translate these experiences into brand love and loy