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The forgotten history of the teenage immigrant who invented Durex condoms
Lucian Landa’s centrality to the modern condom has gone unrecognised. Jung Yeon-Je/AFP
Around 975 Durex condoms are sold every minute. The global condom market is predicted to grow to over $11 billion by 2023, and Durex is in the privileged position of being the world’s most popular brand. Yet until recently, the young man who invented Durex’s mass-produced condom had been forgotten – even by the manufacturer itself.
The origins of Durex go back to the London Rubber Company, which began trading in 1915 and specialised in importing modern, disposable condoms for re-sale in Great Britain. In 1932 the firm underwent a game-changing switch from wholesaling to fabrication, when it started manufacturing in-house under the Durex brand. By the mid-1940s, London Rubber had the biggest production capacity in Britain, and by the mid-1960s, the world.
Around 975 Durex condoms are sold every minute. The global condom market is predicted to grow to over US$11 billion (£8 billion) by 2023, and Durex is in the privileged position of being the world’s most popular brand. Yet until recently, the young man who invented Durex’s mass-produced condom had been forgotten – even by the manufacturer itself.
The origins of Durex go back to the London Rubber Company, which began trading in 1915 and specialised in importing modern, disposable condoms for re-sale in Great Britain. In 1932 the firm underwent a game-changing switch from wholesaling to fabrication, when it started manufacturing in-house under the Durex brand. By the mid-1940s, London Rubber had the biggest production capacity in Britain, and by the mid-1960s, the world.
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Representative photo: Anna Shvets/Pexels.
When one hears ‘HLL’, one is likely to recall Hindustan Lever Ltd., a venerated FMCG multinational. But this company is now called Hindustan Unilever Ltd. – HUL – and ‘HLL’ is really HLL Lifecare Ltd., a PSU that was formerly Hindustan Latex Ltd., established in 1966.
HLL has been in the news for having procured ventilators for the government during the country’s COVID-19 epidemic. More recently, the government picked it to procure COVID-19 vaccines as well.
Innocuous as this choice may seem, HLL actually has a sorry history that should make us wonder why it was selected – especially over the Union health ministry – for such an important task.
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