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During President Clinton’s 1992 campaign against the incumbent George H.W. Bush, his senior campaign consultant, James Carville (full disclosure: I am a big fan of Mr. Carville) implored campaign workers to focus on three simple direct messages that voters could understand. The slogans included, “Change vs. More of the Same’, ‘Don’t forget healthcare’, and the infamous, ‘It’s the economy, stupid’. Carville’s focus on important issues but using real language, struck a nerve in voters and Clinton was elected President.