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July 27 2021, 12:39 pm | BY Kim Shaw | No Comments Dentsu Jayme Syfu Philippines has announced 12 major promotions within the agency. Amidst navigating the unfamiliar new normal, the multi-disciplinary agency continues to seize growth opportunities and recognize the passion and dedication of its people. As the advertising industry evolves, the new challenges faced every day have created new leadership roles in the accounts, creatives, social media, and overall digital space.
The promotions usher in the next generation of leaders at Dentsu, an invigorating batch of young blooded, incredibly talented, and relentless individuals filled with fresh ideas. Gian Nealega, a newly minted Creative Director, was a pivotal member of the team that grew major accounts like NESCAFÉ, having penned their well-loved Bangon anthem. Similar to the lyrics he wrote, Nealega does not only rise (bangon) to any challenge, but he constantly pushes both himself and the agency to m ....
May 3 2021, 9:45 am | BY Kim Shaw | No Comments Early last week Smart Communications in the Philippines released its long-awaited “Live Your Passion with Purpose” campaign via Dentsu Jayme Syfu headlined by the world’s leading pop icon, BTS.
The epic campaign established Smart Communications in advertising history as the first and only Philippines company to ever seal a direct partnership with BTS under HYBE, formerly Big Hit Entertainment. Shot in Seoul at the height of the global lockdown, the campaign has the seven BTS members on different versions of The Penrose Stairs, symbolic of defying impossible situations. It is set to two of the band’s most recent hits, Life Goes On followed by the record-breaking hit Dynamite, appropriately providing the score to a timely and encouraging message to Filipino ARMY during the Philippines’ most challenging time. ....