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How To Attract 7,000 Dallas Shoppers on a Saturday
Even in a down economy, the Moon family has found the formula for retail success.
Walk into the Sam Moon Trading Co. off Harry Hines Boulevard near the intersection of LBJ and I-35E on any given weekend, and prepare for bedlam. No, strike that. Walk into Sam Moon most any day of the week and experience bedlam.
As many as 3,000 shoppers pack Moon’s main retail store every Monday through Friday, a number that leaps to 7,000 on Saturdays (the store is closed Sundays). In addition to the individual shoppers, tour buses 12 to 24 deep pull continuously into the store’s parking lot and engorge mainly female members of church groups, civic clubs, and assisted living communities from east, west, north, and south of Dallas, credit cards and cash in hand, eager to pounce on Moon’s latest deals. ....

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