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Watches and Wonders will proceed with a ‘phygital’ strategy for 2021 starting with a digital-only event followed by a physical show in Shanghai days later.
The watch trade show previously known as SIHH, took place in Geneva in January for press, retailers and VIP customers in recent years focusing on the luxury end of the watch market and was made up of predominantly Richemont-owned brands along with a selection of invited high-end independent brands.
It was one of the two biggest events in the watch industry’s calendar, the other being the bigger, 100+ year-old Baselworld. But as Baselworld’s reputation crumbled (with high prices and complacency on the part of the organizers often cited as the reason behind its demise) SIHH saw a swell in the number of brands wanting to exhibit, which in turn put pressure on its staging as the more boutique of the two shows.
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NFT auction of a luxury watch Jean-Claude Biver and the Swiss company. 2 April 2021 Speedmaster Moonwatch Velcro Straps Speedmaster Moonwatch. Celebration of the shared history of the global watchmaker and the famous American space agency Celebration of the shared history of the. 31 March 2021 Everything but Round – Long Live Shaped Watches Everything but Round – Long. Where round watches can often be boring, shaped watches stand out with their almost boundless geometry. Why not try something a little. Where round watches can often be boring,.