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Tata Motors: How India’s largest commercial vehicle maker is conquering Africa
© Provided by The Financial Express
Image: Tata Motors
Tata Motors is India s largest commercial vehicle manufacturer. Founded in 1945, the brand stepped foot in the commercial vehicle business in 1954 and has dominated the market since. However, the Indian automaker has also made its presence felt in international territories as well. One of the significant moves by Tata Motors was when it entered the African market. Since then, its presence in the continent has expanded exponentially.
The Tata Motors journey in Africa started back in 1964, with exports to Sudan. In the following decade, the company set up its first operations in Zambia. Since then, it has sold over 1,50,000 vehicles across the continent, establishing a strong, far-reaching network, with a direct presence in Kenya, Uganda, Tanzania and Malawi in East Africa; South Africa and Mozambique in Southern Africa; Nigeria, ....

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