Reko Rennie interview about Initiation OA film
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Reko Rennie interview about Initiation OA film
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Reko Rennie interview about Initiation OA film
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July 19 2021, 4:27 pm | BY Ricki Green | 1 Comment
To coincide with the launch of the new Mac with the M1 chip, Apple has launched a new campaign for Mac in Australia, featuring an all-Australian cast via TBWA\Media Arts Lab.
‘Behind the Mac – Made In Australia’ showcases and celebrates some of Australia’s hottest homegrown creative talents, who are hard at creating art on their Mac, right here at home.
Featuring top local artists, from a range of locations and creative disciplines, the TV commercial, digital and out-of-home campaign highlights the creators artistic output alongside a black and white found image of them working behind a Mac.