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June 3, 2021 10:30 M&C Saatchi has taken out the top gong at Commercial Radio Australia’s 2021 Siren Awards, with its campaign for Lilydale/Steggles awarded the Gold Siren. The agency’s ‘Ugly, but good for you’ campaign was awarded the highest honour given by the industry to an advertising campaign, and Melissa Hawkett and Jason Leigh were on hand to accept the award this evening in Sydney. Gold Siren Award winners Melissa Hawkett and Jason Leigh CRA chief executive officer, Joan Warner, said the winning campaign pushed creative boundaries. ADVERTISEMENT “We congratulate the winners and their client Steggles for an inventive campaign that shows how creativity in audio can capture attention and compel you to keep listening,” she said. ....
Barista Bros introduces the New Epic Taste with No Added Sugar range in latest campaign via BMF campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
A suspicious customer seeks out Barista Bros new iced coffee mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
A radio campaign advertising ALDI’s porterhouse steaks has taken out Round 4 of the Siren Awards. Commercial Radio Australia (CRA) said the “whimsical” campaign by BMF creatives Roy Leibowitz and Chris Wilson imagines the sound of fresh produce migrating to the supermarket to remind consumers the products are Australian-grown and affordable. It won Best Single Ad, while an iteration for broccolini won the Craft Award for sound engineer Liam Annery from Rumble Studios. Leibowitz and Wilson said the campaign was inspired by bird watchers during a walk in Centennial Park. “That got us talking about if bananas migrated by flying in a V formation. It was a natural progression from there,” they said. ....