From brands working with farmers to Indian handloom gaining attention, the top SMB stories of this week
This week SMBStory covered brands that are helping Indian farmers and artisans to earn a better livelihood whilst contributing to the Indian farming and handicraft sector.
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The organic food space in India has drastically changed in the last decade. According to the Organic Trade Association, 52 percent of organic consumers are millennials.
The switch to handcrafted and slow fashion has also seen a rise, with plenty of brands reviving dying traditions and helping artisans earn a livelihood. The handicrafts sector is crucial to the Indian economy, as it is a huge employment generator, and accounts for a significant share of the country’s exports.
These Made in India organic food brands are on a mission against additives and preservatives
COVID-19 led a lot of people to realise the importance of choosing healthier options. According to a report by IMARC, the Indian organic market is projected to witness “strong growth during next five years”.
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The coronavirus pandemic helped a lot of people to realise the importance of choosing healthier options. Organic foods often seen as a healthier option for the body and a kinder one for the environment have seen exponential growth over the past few years.
According to a report by IMARC,