Haig Club Mediterranean Orange
Diageo is hoping to attract “non-whisky drinkers” to its Haig Club brand this summer with the launch of an “accessible” Mediterranean Orange variant. The 35% abv spirit offers “fresh and juicy” flavours of marmalade oranges and orange blossom and should ”recruit a new generation of drinkers” who are choosing sweeter drinks, according to the booze giant. Haig Club is further appealing to this audience by recommending a perfect serve for the spirit: paired with lemonade over ice and served with a slice of lemon. The drink launches into Waitrose from 12 April and will hit Asda, Morrisons and Tesco from 19 April (rsp: £25/70cl).
Haig Club Mediterranean Orange
Diageo is hoping to attract “non-whisky drinkers” to its Haig Club brand this summer with the launch of an “accessible” Mediterranean Orange variant. The 35% abv spirit offers “fresh and juicy” flavours of marmalade oranges and orange blossom and should ”recruit a new generation of drinkers” who are choosing sweeter drinks, according to the booze giant. Haig Club is further appealing to this audience by recommending a perfect serve for the spirit: paired with lemonade over ice and served with a slice of lemon. The drink launches into Waitrose from 12 April and will hit Asda, Morrisons and Tesco from 19 April (rsp: £25/70cl).
Cheffy gin, Indian wine, wild whisky and zero-alcohol tipples make up some of the new launches for the drinks trade this month.
Anne-Sophie Pic’s gin
Audemus Spirits has created a limited-edition gin with high-profile French chef Anne-Sophie Pic and her Argentine sommelier Paz Levinson. Rich in pepper and fresh citrus, the gin is said to be inspired by Pic’s cuisine and features Meyer lemons harvested in south-west France, Cubeb pepper, passion berry and juniper. All of this is underlined with a Japanese smoked tea, adding a subtle and lingering finish, according to the tasting notes. The gin has been designed to pair with Fever Tree Mediterranean Tonic but is also suitable for cocktails or drinking neat over ice. There are just 570 bottles available. Pic and Levinson were also involved in Audemus Spirits Fractal 2.0, a ‘hybrid’ spirit that combines a rose geranium eau-de-vie with cold-infused coffee to create a full-bodied and warm flavour profi