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The outcome delivers a setback to organized labor, which had hoped the Bessemer election would help establish a foothold at Amazon. But unions, worker advocates and some employees at the Bessemer facility, known as BHM1, said they believe that the Bessemer election will fuel further organizing attempts at other warehouses across the country. Labor leaders say the Bessemer election also revealed to the general public the lengths to which employers will go to prevent unions. According to multiple workers and union representatives who described the tactics, Amazon unleashed an aggressive public relations campaign at BHM1, including text messages to employees, leaflets, a website that urged workers to do it without dues and fliers posted in bathrooms that urged workers to vote NO.

United statesNew jerseySusan schurmanStuart appelbaumBrandy hadleyChelsea connorDepartment store unionAlphabet workers unionRutger school of managementPresident stuart appelbaumMid south councilAmazonians unitedRutger schoolLabor relationsAmazon com incE commerce