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Restaurants in Japan cooking up new breakfast culture amid pandemic

Apr 5, 2021 As Japan’s foodservice industry tries to stay afloat amid the coronavirus pandemic, some restaurants have been looking to the start of the day to make up for revenue lost in curtailed evening trade, offering popular lunch and dinner items in a new breakfast service. A restaurant located near Tokyo’s bustling Shimbashi Station began serving a morning yakiniku grilled meat set for ¥500 ($4.6) in August last year, after its operator’s sales dropped 40% in May from a year earlier, according to Morihisa Arimura, president of Yakiniku Like Ltd. Tokyo and some other prefectures remained under the first state of emergency declared over the pandemic for most of May as they were the last group in the country to end the “soft lockdown.”

Restaurants in Japan cooking up new breakfast culture amid pandemic

Restaurants in Japan cooking up new breakfast culture amid pandemic
japantimes.co.jp - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from japantimes.co.jp Daily Mail and Mail on Sunday newspapers.

FEATURE: Restaurants in Japan cultivating new breakfast culture amid pandemic

news FEATURE: Restaurants in Japan cultivating new breakfast culture amid pandemic 共同通信社 © 共同通信社 As Japan s foodservice industry tries to stay afloat amid the coronavirus pandemic, some restaurants have been looking to the start of the day to make up for revenue lost in curtailed evening trade, offering popular lunch and dinner items in a new breakfast service. A restaurant located near Tokyo s bustling Shimbashi Station began serving a morning yakiniku grilled meat set for 500 yen ($4.6) in August last year, after its operator s sales dropped 40 percent in May from a year earlier, according to Morihisa Arimura, president of Yakiniku Like Ltd. Tokyo and some other prefectures remained under the first state of emergency declared over the pandemic for most of May as they were the last group in the country to end the soft lockdown.

FEATURE: Restaurants in Japan cultivating new breakfast culture amid pandemic

FEATURE: Restaurants in Japan cultivating new breakfast culture amid pandemic
kyodonews.net - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kyodonews.net Daily Mail and Mail on Sunday newspapers.

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