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Asian beauty against a White beauty standard
Deeper shades remain subjected to a racialised market.
“Pond’s White beauty – pale white or pinkish white, you choose.”
Those are the closing words of Pond’s 2007 advertising campaign for its White Beauty line, featuring household Bollywood names such as Priyanka Chopra, Neha Dhupia, and Saif Ali Khan.
The campaign incurred significant backlash on social media, sparked by the death of George Floyd and global protests against racism, and , forcing the conglomerate to rebrand its ‘Fair and Lovely’ moisturiser to ‘Glow and Lovely.’ In the same month, Johnson & Johnson similarly released a statement regarding its Neutrogena and Clean & Clear offerings across Asia.