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The Middle East movies and entertainment market size is anticipated to reach USD 3.57 billion by 2028, registering a CAGR of 8.5% during the forecast period.
Increasing popularity of 3D movies that give the audience an experience of virtual reality is projected to drive growth. Additionally, the introduction of new marketing and distribution platforms such as IPTV, digital newspapers, DTH, and digital cable, as well as the online sales of music and movies, is anticipated to boost industry progress.
The Middle East movies and entertainment market is characterized by the presence of several well-established players. These players account for a significant market share and have diverse product portfolios and a strong presence across the region. The market also comprises small to midsized players that offer a selected range of products and mostly serve country-level customers.
Middle East Movies & Entertainment Market Size, Share & Trends Analysis Report 2021-2028: Focus on Saudi Arabia, UAE, Kuwait, Bahrain, Saudi Arabia & Oman
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Actualités Groupe MBC
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| 16 February 2021
The largest and leading media company in the Middle East & North Africa (MENA) region, MBC Group, has replaced its existing broadcast management systems with WHATS’ON by Mediagenix to manage all of its on-demand services and linear channels in a unified process.
MBC Group is home to over 20 leading TV channels covering the region and beyond with leading audience shares, as well as MBC Studios, which specialises in producing the region’s most compelling premium content for cinema, television and on-demand platforms. It also runs Shahid, MENA’s leading Arabic-language streaming platform, in addition to its subscription-based premium service, Shahid VIP.