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What makes a good chatbot experience? Most people think of witty responses and machine learning, but the basis of a chatbot UX is actually rooted in content strategy. Learn how to develop a chatbot that sounds human and engages people. Capital One. Adobe. Even Dominos has one. They’re chatbots, and they’re quickly becoming ubiquitous. A poor chatbot simply says “I’m sorry, I don’t understand” on repeat (or worse “error”.) A good chatbot feels almost-human, and helps answer questions so you don’t need to make a phone call or search the FAQ page. But what makes a good chatbot experience? What are the table stakes that people expect from a chatbot, and what ruins that experience? In this article we’ll answer those questions and identify what you as a content designer can do to make your chatbot successful. ....