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Digital reality – business tips in VR and AR from Jeremy Dalton, author of ‘Reality Check’
Immersive media unlocks new benefits for businesses beyond the entertainment sector as well. This author shares innovation insights in this emerging field.
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A range of immersive media applications like augmented reality (AR) and virtual reality (VR) is already delivering solid benefits to organisations across industry sectors, from learning and operations to sales and design. They are well chronicled in the book
Reality Check: How Immersive Technologies can Transform your Business, by Jeremy Dalton (see my book review here).
From market research to impact analysis, the book covers five phases in implementing XR (extended reality):