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Consistency, perseverance needed to succeed in business –Ugwu The Punch Published 18 July 2021 Michael Ugwu is the founder and Chief Executive Officer of Freeme Digital. He tells TOFARATI IGE about running a business in the entertainment industry Why did you set up your company? While running IROKing, the company had a main competitor, which was Spinlet. At that time, both companies were very competitive as we had both raised venture capital funding. We both signed artistes and were both very successful at disrupting the music industry in much improved ways. However, both platforms faced issues with locking artistes into suboptimal contracts and suboptimal platforms. Artistes could not put their music on other platforms such as Apple Music and Spotify unless we did it ourselves.

United statesUnited kingdomMichael ugwuPapa benjiWorld bankChief executive officerApple musicBurna boyJimmy fallon showGeneral managerSony music entertainment westSony musicColumbia recordsஒன்றுபட்டது மாநிலங்களில்ஒன்றுபட்டது கிஂக்டம்மைக்கேல் உகுவு