Adhesive retains Sony Electronics PR, content and influencer account
July 9, 2021 10:23
Following a competitive pitch, Adhesive PR has retained the PR, content and influencer account for Sony Electronics across Australia and New Zealand.
The agency has held the account for the past four years, providing public relations communications and influencer marketing across both markets during this time.
Adhesive founder and managing director, Mike Maurice, said: “Sony Electronics is one of those dream clients every agency wants to work with. They’re a known, trusted and desired brand and it’s our job to find creative ways to bring to life their many consumer product launches.”
Independent agency Adhesive wins Domain Group s PR account mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Press Play: Listen to ‘Ready to Fall’ by Jacob McCurdy
The Belfast-born artist is based in Portland.
Share
Singer-songwriter Jacob McCurdy has been active in the local music scene for several years with The Dapper Gents and The Johnny Clay Shanks Band. His solo sound is one that funnels folk, rock and roots into indie-Americana, and McCurdy released the five-song EP “For the Weekend” last summer.
His latest single, “Ready to Fall,” was released on Jan. 8 and is a tender-hearted love song with acoustic guitar and vocals by McCurdy, piano by Mike Maurice, upright bass by Stu Mahan and cello by Danny Rand. Backing vocals are from Alex Calabrese who co-wrote the song with McCurdy.