13 Smart Ways For Marketers To Leverage TikTok forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
After a year of protests and calls for radical change in the wake of George Floyd’s murder, a collective of Atlanta marketing and advertising professionals is calling on the industry to put its money where they’ve spent the last year saying their heart is.
Recently launched, The A Pledge is made up of 10 Atlanta-based industry leaders (including members like Melissa Proctor, Atlanta Hawks CMO, and Kyle Stapleton, senior manager of culture and experience at WarnerMedia Studios) who are challenging creative agencies across the city to commit to diversifying their teams and ultimately better reflect the city.
It works on the basis of accountability, according to Darryl Cobbin, a board member of The A Pledge and managing partner at Brand Positioning Doctors consulting firm. Each pledgee is expected to create their own company-specific diversity, equity and inclusion strategies and report their internal demographic data.
15 Unique Ideas For Inspiring Brand Loyalty In 2021 forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
Ivy Liu
by Tony Case
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After the pandemic first hit, Devin Johnson remembers standing in the middle of his empty office in Indianapolis on the brink of a nervous breakdown. Nobody else, it seemed, understood what was happening in his world or the challenges he faced.
It was at that moment, said Johnson, cofounder and CEO of the lead generation firm Kennected, that he experienced clarity and made the decision to channel his energies into confronting those struggles, pushing harder and coming out even better on the other side of this crisis, for himself and his company.