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Rocky Start For Krispy Kreme In Its IPO


Rocky Start For Krispy Kreme In Its IPO
By
Cortney Drakeford
A variety of donuts from Krispy Kreme are pictured.
Following five years away from the public market, Krispy Kreme has made its return. The doughnut chain went public in 2000, but returned to being a private company in 2016 after it was bought for $1.35 billion by JAB Holding.
Krispy Kreme began trading on Thursday, opening at a disappointing $16.30 per share  4% below its initial public offering of $17. Last month, the company’s original terms were set for $21 to $24 per share.
Despite what some may see as a disappointing public debut, Krispy Kreme CEO Mike Tattersfield appeared hopeful about the company’s success in the future. ....

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Krispy Kreme Is a Classic Case of Love the Brand, Don't Love the Stock

Krispy Kreme Is a Classic Case of Love the Brand, Don't Love the Stock
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