However, late last year the main juicing plant in the region was shut down, with owners Cedenco Foods packing up the operation and moving it to the Hawke s Bay. In Richmond, juicing business Mad Melon are ramping up their production to try to tackle some of the demand.
Martin De Ruyter/Stuff
Mad Melon owner Jamin Brown is scaling up his fruit juice business to process more apples in the wake of the Boxing Day hailstorm. Owner Jamin Brown said the business was planning to process 40,000 litres of apples per week, on top of their normal watermelon juicing operation. Brown said the company got a big response from orchardists after offering their services on Facebook.