Pepsi and Other Advertisers Back New Content to Lure Binge-Watchers
Brian Steinberg, provided by
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Television commercials have long been one of the media industry’s surest bets so much so that advertisers around the world dumped a whopping $149 billion on them in 2020, according to estimates from Magna, the large media-buying firm. But Pepsi recently decided to take a gamble on something else.
On Valentine’s Day, the soda giant unveiled a three-story replica of a Las Vegas jackpot machine, the centerpiece of a new game show it’s running with the Fox broadcast network. “Cherries Wild” features Jason Biggs as host, lots of trivia and a Pepsi Wild Moment that lets people at home play along for prizes. The whole show is done in Pepsi colors, says Todd Kaplan, vice president of marketing, and aims to play up Pepsi Wild Cherry, a line extension the company believes has room to grow. No other soda will be allowed to advertise during the show.
Image Credit: Bud Light
Bud Light Seltzer is teaming up with some of the yearâs biggest acts for the brandâs first ever New Yearâs Eve livestream, â
Bud Light Seltzer Sessions Presents New Yearâs Eve 2021.â Joining the all star line-up is one of the biggest artists of the year,Â
Saweetie.
On her upcoming performance Saweetie said, â
Be sure to Tap In to this yearâs Bud Light Seltzer NYE Celebration with me as we bring in the New Year together with songs from my upcoming album, Pretty B tch Music. We’re going to dance and celebrate the ICY way right into 2021, I know that’s right!“
Image Credit: Bud Light
To wrap up 2020 Bud Light Seltzer is teaming up with some of the yearâs biggest acts for the brandâs first ever New Yearâs Eve livestream, â
Bud Light Seltzer Sessions Presents New Yearâs Eve 2021.â Headlining the New Yearâs Eve event and performing right at midnight to bring in the New Year is brand friend and Grammy-nominated artist,Â
Post Malone.
On his upcoming performance, Post Malone says, âReady to bring in 2021 with my friends at Bud Light and kick some ass while doing it.â
The coast-to-coast livestream event kicks offÂ
December 31 at 10:30 PM EST on BudLight.com/NYE and across Bud Light social channels. The show will be hosted by âA Little Late with Lilly Singhâ starÂ