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February 26, 2021
Jahmicah and Heather Dawes of Slim Pickins Outfitters say they re on a mission to diversify the outdoors by building more inclusive spaces within.
SHOW TRANSCRIPT One of the outdoor mantras is to Leave No Trace. But with us in our industry, we definitely want to leave a trace, Jahmicah Dawes, owner of Slim Pickins Outfitters, said.
For Jahmicah and Heather Dawes, that trace is their outdoor gear shop, Slim Pickins Outfitters in Stephenville, Texas. We re the first Black-owned outdoor shop, but by no means, not even now, are we the only, Jahmicah Dawes said. I think the numbers right now, they matter to show not so much the representation, but really the lack of representation.
Help Save the First Black-Owned Outdoor Gear Shop in America
Texas-based Slim Pickins Outfitters is diversifying the outdoors. SlimPickins Outfitters
It s no secret that the outdoor industry could be a lot more diverse. According to
a survey by the National Park Service taken in conjunction with the 2010 census, only 22 percent of park visitors came from ethnic minorities.
More recent data from the Outdoor Industry Association found that only 26.3 percent of those who participated in outdoor activities in 2018 were non-white. Related Stories
The participation picture is changing, but slowly. One way to speed it up is from the inside. Jahmicah Dawes knows this well. His Stephenville, Texas store, Slim Pickins Outfitters, is the first Black-owned outdoor gear shop in America and he started it in 2017.