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Initiative moves Jo McAlister to Sydney general manager role
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Initiative take home Media Agency of the Year while Thinkerbell win Creative at the Mumbrella Awards 2021
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Afterpay appoints Initiative to national media account
July 15, 2021 8:51
IPG’s media agency Initiative has been appointed to handle the national media account for BNPL (buy now pay later) company Afterpay.
Following a review of multiple media agencies, Afterpay handed its national media portfolio to Initiative, with the appointment effective 1 August.
Initiative CEO Melissa Fein
The account was previously held by WPP’s AKQA, but Afterpay was required to find a new media agency after its merger with Ikon led to a direct conflict due to its biggest client Commonwealth Bank. Prior to that, the account was with Dentsu’s Vizeum.
IAG moves media to IPG agency
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Industry pro bono campaign for HeartKids raises $300k
May 13, 2021 4:39
A pro bono campaign for HeartKids has raised over $300,000 for the children’s heart health charity.
The campaign was supported across the industry, with Omnicom’s DDB Sydney partnering on creative, IPG Mediabrands’ Initiative on media, and research agency Kantar on effectiveness. 20 publishers participated as well, listed in full below.
Released in January this year, the “Things can change in a heartbeat” campaign depicts the truth of children affected by congenital heart disease (CHD). The spot contrasts the joy of bringing a child into the world with the fears parents with children with CHD face, a reality for one in 100 parents of Australian kids.