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Treasured Inc
In late February, 2020, Vito Giovannetti took the stage at the genealogy conference RootsTech to pitch his startup Treasured as a platform for turning family histories into virtual museums.
Two weeks later, the world shut down. Over the coming months, Giovannetti and his team realized there was a whole other audience for their product: real museums that were physically shuttered and struggling to get online.
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