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UK – Digital advertising and marketing services firm S4 Capital has agreed to acquire Brazilian digital performance agency Raccoon Group and merge the company with its analytics firm MightyHive.
S4 Capital said that the acquisition would expand the company’s data and digital media practice in Latin America. The terms of the deal have not been disclosed.
Raccoon Group was set up in 2013 by two ex-Google staff André Palis and Marco Túlio Kehdi, and has more than 450 employees. The company specialises in digital paid media, inbound marketing such as search engine and conversion rate optimisation, and IT and business intelligence.
S4 Capital APAC sees significant growth in latest results
May 5, 2021 11:20
S4 Capital plc has released its financial results for the first quarter 2021, with the Asia Pacific region seeing significant growth but contributing to less than 10% of the global gross profit.
The digital advertising and marketing service firm has seen continued growth across this quarter, with reported revenue up 71% to £122 million (A$220 million). That figure was up 35% on Q1 2020. Reported gross profit was up 71% to £104 million (A$187 million), up 33% like-for-like.
S4’s latest figures follow on from a growth rate of 27% from the final quarter of 2020, and compare to 19% in Q1 last year.
First Quarter Trading Update
· Most importantly and thankfully, there continue to be very few reported cases of infection and subsequent illness among our now almost 5,000 people and their families in 31 countries, although cases in
Brazil,
India in particular
£122 million, up 35% like-for-like and 35% pro-forma
· Reported gross profit up 71% to
£104 million, up 33% like-for-like and 33% pro-forma
· Cash flow and balance sheet remain strong with average net cash of around
£50 million for the first quarter, after significant merger payments since the equity fundraising in
July 2020
· Strong rebound in global GDP growth in 2021 and 2022 will drive 20% per annum growth in digital advertising, as the pandemic accelerates digital transformation
Plus, Facebook announces new tools for Business Suite Manager
Carolyn Lyden on April 26, 2021 at 10:00 am
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Good morning, Marketers, and today is World Intellectual Property Day,
A long time ago in a galaxy far away, my first job out of college was as a legal assistant (I, in fact, did not graduate from Havard Law, but humor me). And when I wasn’t scanning every piece of paper that came into our office, I was researching patents. This meant a lot of my day was spent in Google’s patent search perusing industrial patents for particular materials (and then printing them out and scanning them again, I’m sure).