We all know the phrase 'business as usual'. But should it really be business as usual even during a crisis in the advertising industry? If there is one thing the Covid-19 pandemic continues to teach us it is to be flexible, to be able to adapt to the climate of our country and to be mindful of not coming across as insensitive.
Park Advertising steps in to help looted community radio stations themediaonline.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from themediaonline.co.za Daily Mail and Mail on Sunday newspapers.
What s the story behind the story?
There has been a lot of talk in the marketing and advertising industry recently regarding the changing role of media agencies.
Questions of full-service, boutique, specialist, renumeration, budgets, cost cutting and procurement go round and round, but as far as I’m concerned, the fundamental discussion should be how the media agency can achieve the best possible ROI (return on investment) for the client.
To achieve this, media buying, strategy, planning and all factors combined is not a ‘gut feel’ process – there must be a level of science that is applied, data collected, an interrogation of the insights behind that data. In fact, go beyond what the data says and garner a true understanding of what it really means.
This week’s BIG move:
Jabulani Sikhakhane is the new editor at The Conversation Africa
Jabulani Sikhakhane
The Conversation Africa
starts a new chapter this month with the appointment of Jabulani Sikhakhane as
new editor of the online title. Sikhakhane takes over the reins from Caroline
Southey, who will assume the role of founding editor, shifting her focus to the
site’s future sustainability. She will also deputise for the editor in his
absence.
“I am honoured to have been offered the
editorship of the Conversation Africa which has grown into a formidable
editorial platform since its inception almost six years ago,” Sikhakhane said: