Hebert brings with her 25 years of marketing, sales, and partnership experience in the live entertainment, media, and hospitality industries. She has held roles at companies that span start-ups, non-profits, and lifestyle brands, and has launched a number of global properties and entertainment experiences. Shannon s knowledge of launching brands and engaging consumers in the digital arena is a natural complement to our proven success in the B2B area, said Carter. We have established Reaction Retail as a market leader in product development for major department and drug stores. Shannon s experience is vital as we develop the best-in-class consumer and digital sides of our business. She will play a key role in driving this evolution.