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El pívot estadounidense Kavion Pippen cierra la plantilla del UEMC Real Valladolid Baloncesto

Surviving a crisis as a family business: innovation and adaptation

Darren McDowell Darren McDowell “PIVOT”: an adjustment or modification made to adapt or improve . . . This word has been used a lot over the last 15 months to describe how businesses are coping with the changes brought on from the Covid-19 pandemic. Not inventing the wheel, but having to embrace what we haven t done previously. Family businesses are generally thought of as risk-averse, traditional, and stagnant but we have seen exactly the opposite and are often a seedbed for innovation. Harbinson Mulholland work with many of Northern Ireland s home-grown family firms and in our experience, family ownership allows for tremendous flexibility in the redeployment of resources during rapidly changing circumstances. Typically, within the agile environment of a family business, decisions can be made and implemented quickly because owners are close to the coalface.

How this entrepreneur pivoted to survive during the pandemic

How this entrepreneur pivoted to survive during the pandemic
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