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Before TikTok’s boom, there was this app called Dubsmash for lip-syncing and making short videos. It lost its charm while the short-video sharing platform, TikTok grew. The growth prompted many social media companies, including YouTube, Snapchat, and Instagram to add TikTok-like features to their apps. Now, it looks like
Reddit is all set to introduce its TikTok-rival as it has acquired Dubsmash. The financial terms of the deal were not disclosed, but a spokeswoman for Reddit said
the acquisition was based on a combination of cash and stock.
Reddit announced the development in a blog post. “Dubsmash will bring two key strengths to Reddit,” the company wrote in the blog. “First, Dubsmash’s mission is unique among social platforms, and is aligned with Reddit’s own mission of bringing community and belonging to everyone in the world. Just as Reddit is a place for content you won’t see anywhere else on the Internet, Dubsmash provides a welcoming platform for creators a